Straight Stick Ranch

Abbeville, Louisiana

 
 

“If you want to know that a stick is straight, put it up against a straight stick.”  This Cowboy proverb was used to describe Straight Stick Ranch’s namesake Roy Couvillon.  A straight shooter with high standards for quality, Roy was a measuring stick for all. His cattle were raised with sustainable practices and on indigenous Louisiana grasses. Today his family carries on his legacy of 100% Louisiana quality.


The Straight Stick Ranch is rooted in South Louisiana history. At the turn of the twentieth century governments licensed and controlled breeds of cattle. Word had spread that the Charolais cows were prospering in the extreme heat of Mexico. The south Louisiana cattlemen needed a heat tolerant breed. With opposition from the government our ancestor, Alpha Broussard decided to take matters into his own hands. Alpha and his brothers rode horseback and wagon, deep into Mexico. They purchased a herd of Charolais then drove them back to South Louisiana. Upon their return, Alpha was apprehended by the authorities. He refused to turn on his younger brothers and was sent to the penitentiary but not before his Charolais herd had set its roots. The Charolais cattle thrived in the south Louisiana heat and genetics from that herd stretch across the Gulf Coast, including the Straight Stick Ranch.


Today our herd is diverse with Angus, Brangus, Charolais and Brahman influence. With divisions in Cow Island, Forked Island, Nunez and Abbeville our herd grazes the rich Louisiana grasses of Vermillion parish. These grasses provide complex forage and a healthy ratio of omega fatty acids making Louisiana grass fed beef just better.

Straight Stick Ranch